Sustained Consumer Vitality Boosts High-Quality Development

Recently, with the continuous activation of consumer vitality and the release of the potential of the consumer market, the economic situation has been improving, adding new momentum to high-quality ec...

Recently, with the continuous activation of consumer vitality and the release of the potential of the consumer market, the economic situation has been improving, adding new momentum to high-quality economic development.

Data from the value-added tax invoices released by the State Taxation Administration shows that during the just-concluded National Day holiday, the consumer market showed strong vitality, with the average daily sales revenue of consumer-related industries increasing by 25.1% year-on-year.

In recent times, various regions have closely followed new consumption trends, innovated traditional business forms, cultivated new business forms and scenarios, promoted the deep integration of culture and tourism in a broader range and at a higher level, and enriched people's cultural and tourism experiences.

In Shanghai, the local area has prepared a variety of cultural and tourism dining coupons for consumers, linked with major museums, art galleries and other institutions, and organized a rich variety of night tours; in Huzhou, Zhejiang, the local area has launched different types of holiday theme series activities, attracting a large number of tourists to come and taste delicious food, explore folk customs, and visit the countryside; in Beijing, the "Beijing Color Lantern Festival" continues to light up during the holiday period, showcasing the charm of Beijing-style culture and traditional Chinese culture to domestic and foreign tourists...

New consumption, as the "weathervane" leading the development of consumption, has shown a strong momentum in recent years. In Luoyang, Henan, the ancient city of Luoyi has restored the style of the ancient capital and integrated modern consumption elements. Tourists can experience traditional handicrafts, taste local delicacies, and watch cultural performances here. The local area has created a new consumption scenario that integrates culture, tourism, and consumption; in Chongqing, the Guanyinqiao business district has introduced trendy merchants and business forms, such as fashion clothing and home appliance home decoration brands, achieving a transformation from single catering consumption to a multi-faceted night consumption of "food, travel, shopping, entertainment, sports, exhibition, and performance", providing consumers with a brand-new consumption experience.

Walking in the ancient city of Xi'an, people can taste specialty meals restored from ancient records, customize personalized clothing and shapes, and wear VR glasses to travel through the ancient architectural complex of the Tang Dynasty; on the banks of the Yuanjiang River in Changde, Hunan, tourists can take a boat and go with the flow, with traditional dramas and musicals on both sides of the stage, making people dazzled.

"The quality of product and service supply is the key to the sustainable development of consumption, and it must rely on continuous innovation to promote the continuous expansion and improvement of new consumption." The person in charge of the National Development and Reform Commission said that they will further encourage the development of new business forms, new models, and new scenarios, promote the integrated innovation and application of various information technologies such as 5G, the Internet of Things, artificial intelligence, and virtual reality, and accelerate the application of new technologies to promote new equipment and new equipment.

Many places have brought new experiences to tourists through new technological means. In Beijing, the immersive large space VR exploration experience special exhibition has recently become a popular check-in spot. The exhibition uses advanced VR technology to restore the magnificent scenery of Antarctica; the Yangshao Culture Museum in Sanmenxia, Henan, uses naked-eye 3D holographic projection to show the production and living scenes of the Yangshao ancestors 5,000 to 7,000 years ago, bringing viewers an immersive visit experience.

Previously, the Ministry of Commerce introduced a series of new policies to promote consumption. The person in charge said that they will further promote the exchange of consumer goods for old ones, urge various places to accelerate the implementation of relevant support policies, and enhance the policy effectiveness of old car and home appliance exchanges and home decoration and kitchen and bathroom "renewal".

Various places have actively responded and introduced measures to promote consumption in line with consumption hotspots. Inner Mongolia has increased the subsidy for old car exchanges, Hohhot has organized large-scale commercial enterprises to launch themed promotional activities, and Tongliao has launched car purchase subsidy distribution activities; the Chongqing Municipal Commission of Commerce has launched the "2024 Love Chongqing? Golden Autumn Consumption Season", hosting more than 160 promotional activities such as the 16th China (Chongqing) Hot Pot Food Culture Festival; Shanghai has invested 500 million yuan in municipal fiscal funds to issue service consumption coupons in the fields of catering, accommodation, movies, sports, etc.In recent years, the scale of China's consumer market has continued to expand. Industry experts have stated that it is necessary to systematically arrange policies and measures to promote consumption, enhance residents' consumption capacity and propensity, optimize the content of supply, cultivate new growth points for consumption, and improve the consumption ecosystem. This will effectively support the upgrading and expansion of consumption, and continuously drive the economy to achieve substantial and effective improvements in quality and reasonable growth in quantity.

The recent prosperity and vibrancy of the consumer market have confirmed the characteristics of strong resilience and great potential of China's economy. "Holidays have further stimulated residents' travel and other consumption needs. In addition, the policy of exchanging old consumer goods for new ones has further taken effect and exerted force. The continuous implementation of policies to stabilize employment and promote income growth is expected to continue to expand and improve the consumer market," said the person in charge of the relevant department.